http://www.blogger.com/feeds/11461468/posts/summaryWed, 08 Nov 2006 10:36:11 +0000http://viney.com/search-engine-optimization-expert/index.htmldavid@viney.com (David Viney)Blogger115http://www.blogger.com/feeds/11461468/posts/summary/111097896760035941Wed, 16 Mar 2005 13:15:00 +00002005-09-03T21:51:26.210+01:00In parts 1 - 5 you learnt how to develop your proposition, identify your key words and optimize your site and pages. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK. Now we turn our attention to site promotion, starting with free techniques. In marketing parlance, we are talking about http://viney.com/search-engine-optimization-expert/2005/03/seo-expert-guide-free-site-promotion.htmldavid@viney.com (David Viney)http://www.blogger.com/feeds/11461468/posts/summary/111098047606645187Wed, 16 Mar 2005 13:36:00 +00002005-03-29T14:19:12.976+01:00The Search Engine Optimization (SEO) Expert Guide helps you to improve your google PageRank and get top 10 listings at the major search engines. The 10-part guide is packed full of SEO secrets, tips, resources and tools to help you optimize your site traffic: SEO Expert Guide - Search Engines Explained (part 1/10) (a) What are Search Engines and who powers them? (b) How do Search Engines find http://viney.com/search-engine-optimization-expert/2005/03/seo-expert-guide-index-of-contents.htmldavid@viney.com (David Viney)http://www.blogger.com/feeds/11461468/posts/summary/111097835870903803Wed, 16 Mar 2005 13:04:00 +00002005-03-29T13:55:32.246+01:00As you have seen throughout the guide, search engine optimization (SEO) is a multi-faceted activity. Likely to be time-consuming, it is important that you spend your time wisely. By way of conclusion, therefore, I would like to (i) summarise the time/spend/effort (=cost) and value trade-off for each area I have covered, (ii) highlight from that you top five areas of focus and (iii) give you some http://viney.com/search-engine-optimization-expert/2005/03/seo-expert-guide-conclusions-part-1010.htmldavid@viney.com (David Viney)http://www.blogger.com/feeds/11461468/posts/summary/111097930847869100Wed, 16 Mar 2005 13:25:00 +00002005-03-29T13:34:20.476+01:00Before we explore the world of search engine optimization, it is vital that you know a little about how search engines work and their relative market shares. It will help you to prioritize your activities later! (a) What are Search Engines and who powers them?There are essentially four different parts to a typical large search engine; the crawler, the directory, sponsored results and the search http://viney.com/search-engine-optimization-expert/2005/03/seo-expert-guide-search-engines.htmldavid@viney.com (David Viney)http://www.blogger.com/feeds/11461468/posts/summary/111097927739019724Wed, 16 Mar 2005 13:22:00 +00002005-03-29T13:32:40.766+01:00It is literally amazing how many people start their online business presence by buying a domain name (close to their business name) and building a brochure-ware page. Only later do they turn their mind to optimizing their site for (i) their audience and (ii) the way their audience find them. Fewer still take a long, hard look at what their competitors are doing first. Take it from me, the best http://viney.com/search-engine-optimization-expert/2005/03/seo-expert-guide-proposition.htmldavid@viney.com (David Viney)http://www.blogger.com/feeds/11461468/posts/summary/111097922563410043Wed, 16 Mar 2005 13:20:00 +00002005-03-29T13:31:12.850+01:00If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Would you attempt to cook a complex new dish without first referring to a recipe? Would you start before you had all the ingredients available and properly prepared? In our analogy, key words are your ingredients and the rest of the guide (after this part) is your recipe. It is http://viney.com/search-engine-optimization-expert/2005/03/seo-expert-guide-keyword-analysis-part.htmldavid@viney.com (David Viney)http://www.blogger.com/feeds/11461468/posts/summary/111097917819532741Wed, 16 Mar 2005 13:19:00 +00002005-03-29T13:29:10.846+01:00In parts 1 and 2 you learnt how to develop your online business proposition and how to generate a list of key word ingredients for your site optimization activity. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK. Now it is time to start your optimization activities and I am going to http://viney.com/search-engine-optimization-expert/2005/03/seo-expert-guide-sitewide-optimization.htmldavid@viney.com (David Viney)http://www.blogger.com/feeds/11461468/posts/summary/111097900925129067Wed, 16 Mar 2005 13:16:00 +00002005-03-29T13:27:37.456+01:00In parts 1 - 4 you learnt how to develop your online business proposition, generate a list of key words and optimize at a site level. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK. Now it is time to focus on optimizing each individual page. My key message is keep each page brief! You http://viney.com/search-engine-optimization-expert/2005/03/seo-expert-guide-page-optimization.htmldavid@viney.com (David Viney)http://www.blogger.com/feeds/11461468/posts/summary/111097892673781236Wed, 16 Mar 2005 13:15:00 +00002005-03-29T13:22:01.783+01:00In parts 1 - 6 you learnt how to develop your proposition, identify your key words and optimize and promote (for free) your site and pages. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK. Now we turn our attention to paid site promotion, which will be relevant to those of you trying tohttp://viney.com/search-engine-optimization-expert/2005/03/seo-expert-guide-paid-site-promotion.htmldavid@viney.com (David Viney)http://www.blogger.com/feeds/11461468/posts/summary/111097887653049692Wed, 16 Mar 2005 13:13:00 +00002005-03-29T13:17:27.636+01:00In parts 1 - 7, you learnt how to develop your proposition, identify your key words and optimize and promote (for free) your site and pages on the world's search engines. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK. There are some search engine optimization and promotion techniques http://viney.com/search-engine-optimization-expert/2005/03/seo-expert-guide-black-hat-seo.htmldavid@viney.com (David Viney)http://www.blogger.com/feeds/11461468/posts/summary/111097874165643270Wed, 16 Mar 2005 13:12:00 +00002005-03-29T13:15:41.643+01:00In the Guide, you have, so far, learnt how to plan for and execute a search engine optimization and promotion strategy. However, this is not a one-off process, but an ongoing and iterative process, where you tweak and refine towards ever better ranking. To inform this iteration, it is vital that you objectively monitor your performance, using measurable indicators and statistics. (a) Tracking http://viney.com/search-engine-optimization-expert/2005/03/seo-expert-guide-ongoing-monitoring-of.htmldavid@viney.com (David Viney)